CPQ Book a demo
Configurable decision layersFormula editor on every layerMargin on every SKUFloor · recommended · ceiling bands3 approval gates4 quoting modes, plus your ownEvidence behind every numberMatches your workbook to the paisaLive what-if and goal seekDashboards for MD · CFO · salesVersioned, audited configurationTwo-way SAP · Tally · ERP syncWeb · iOS · Android
§ Verticals03

Same engine. Different behaviour.

A dairy prices per litre on fat. A motor maker prices per unit on FX. Each industry pack changes the unit, the layers and formulas that matter, what triggers a re-price and who approves. All of it is configuration.

FMCG & packaged food

Know your cost per case before the scheme goes live.

Recipes with by-product credits, packing BOMs and section-wise gas and power, costed at this month's actual rates. Then the engine simulates a trade scheme on live cost before you announce it.

How the engine behaves here
Prices per
Case, with per-pack price inside it
Cost driver
Recipe yield, oil and flour, packing film
Key formula
recipe × (1 + rate) − by-product credit
Re-prices when
Monthly actual rates close, or a scheme is planned
Approval rule
Scheme spend against budget, discount by distributor tier
Quoting modes
Finished goods, private label at cost-plus
Commercial programs
Trade schemes: slab, buy-X-get-Y, display
By-products & credits
By-product credits reduce recipe cost
Open the FMCG & packaged food pack in the configurator →
Sample quoteMasala snack 40 g
per case of 120
Recipe, net of by-product credit₹ 612.40
Packing BOM₹ 148.20
Sections, gas & power₹ 96.75
Volumetric freight₹ 38.10
Full cost₹ 895.45
Floor₹ 968
Recommended₹ 1,041
Ceiling₹ 1,092

A buy-10-get-1 scheme takes ₹ 81.40 a case and keeps margin above floor in 3 of 4 regions.

§01 · Behaviour

What changes from one industry to the next.

The selected vertical is highlighted. Every row is set by data in the industry pack, not by code.

FMCG & packaged foodDairyElectronics & motorsIndustrial & polymers
Prices perCase, with per-pack price inside itLitre or kg, on fat and SNFUnit, at quantity breaksPiece or kg, per customer list
Cost driverRecipe yield, oil and flour, packing filmFat and SNF procurement rateUSD/INR, duty, copper and magnetsResin index, machine hours, tooling
Key formularecipe × (1 + rate) − by-product creditfat kg × fat rate + SNF kg × SNF rate(S + P) × CR − S × SR, plus dutyresin kg × index + machine h × rate
Re-prices whenMonthly actual rates close, or a scheme is plannedProcurement rate changes, usually weeklyMonthly FX or an import price changesResin index moves past a set threshold
Approval ruleScheme spend against budget, discount by distributor tierDistributor margin and route-freight bandsDiscount bands per mode and customerPrice-list revisions and development sign-off
Quoting modesFinished goods, private label at cost-plusFinished goods, bulk and institutional at cost-plusFinished goods, sub-assembly, job work, cost-plusFinished goods, made-to-drawing, job work
Commercial programsTrade schemes: slab, buy-X-get-Y, displayDistributor schemes and new-product trialsCustomer programs with committed volumeCustomer contracts and annual price lists
By-products & creditsBy-product credits reduce recipe costCream, butter and ghee credited from surplus fatScrap copper and steel creditedRegrind and runner scrap credited
§02 · Layer weight

Which layers move the price most.

LayerFMCGDairyElectronicsIndustrial
BOM & landed cost
Indirect overlay
Inventory
Capacity
Working capital
Freight & logistics
Warranty & service risk
Market position
minor material drives the price
§03 · Also a fit

Any plant that quotes from a BOM.